Apple topped Fortune’s World’s Most Admired Companies ranking for the 17th consecutive year, ahead of more than 300 companies.
Apple ranked first, Microsoft second and Amazon third. The same three companies occupied the top three positions for the fifth consecutive year.
NVIDIA, whose GPUs power generative AI servers worldwide, rose to a record tenth place in the ranking.
Fortune ranks companies on reputation attributes including innovation, management quality, social responsibility, use of assets, financial soundness, product and service quality, and global competitiveness. Apple led every category.
