Early on October 19, Apple published a teaser confirming the rumored October 30 product event. New iPad Pro models and Mac updates are expected. According to an encyclopedia listing, the Howard Gilman Opera House has over 2,100 seats, making it a sizable venue if filled.
Because the event is in New York, viewers in the UTC+8 time zone can watch at 10 p.m. on October 30. New York was once an important stop for Macworld events, but Apple’s product presentations have rarely returned there since it stopped participating in Macworld in 2010.
Apple’s spring event in March took place at a Chicago high school. The Brooklyn Academy of Music, chosen for this event, has long been a center for avant-garde performing arts in the US. While the spring event focused on education, the September 30 event was expected to address the creative industries.
Apple’s teaser posters and invitations offer clues to the event’s focus. Refreshing the event’s streaming page displays a different Apple-logo poster; at least ten designs have been seen.
Apple’s media invitations included several additional posters. Although its event artwork is known for creativity, releasing so many designs together was unusual.
Beyond the long-rumored iPad Pro, the article speculates that Apple might unveil redesigned iMac or Mac mini models, or other unexpected hardware. These possibilities are presented as speculation rather than confirmed announcements.
Another expected topic is Apple’s collaboration with Adobe. Phil Schiller, Apple’s senior vice president of worldwide marketing, recently appeared at Adobe MAX and said the companies were working on impressive technology for iPad Pro. Adobe products such as Photoshop CC could feature prominently alongside iPad Pro at the late-October Apple event.
The next iPad Pro is widely expected to use a TrueDepth camera for Face ID. A key question is how Apple will adapt Face ID for a device often used in landscape orientation, and whether landscape unlocking will be supported. The October 30 event is expected to provide the answer.
